Two prominent Bridgeville residents share the spotlight in a Brentwood Bank commercial as part of a campaign highlighting community businesses.
Jason Sarasnick, president of Sarasnick’s True Value Hardware, appears in the spot alongside Joe Verduci, Brentwood Bank’s vice-president of relationship banking. Both men have been involved with local government and community groups. Verduci is currently a borough councilmember.
Their message: Whether you’re refinancing a mortgage or replacing a leaky pipe, a small community business, like Sarasnick’s or Brentwood Bank, can provide reliable, personalized service that you’d struggle to get at larger competitors.
It’s a sentiment that will strike a chord with anybody who has ever received dubious advice from a frazzled Home Depot worker, or spent a half-hour on hold with their bank only to get transferred to another department.
Jason Sarasnick compared banking at Brentwood to visiting his family’s hardware store.
“You get to know the people and you have someone you can talk to who can rectify your problems and you know that you’ll leave satisfied,” he said, noting that he has a direct phone number to his business banking manager.
Verduci, speaking on behalf of the bank, said much the same: “We can react when they need us. When you have a larger institution, it’s cookie cutter. You can only do certain things certain ways because it’s difficult [for large banks] to manage something at that scale.”
Sarasnick’s has been a Bridgeville fixture for more than 80 years.
Brenwood Bank has been serving the region for more than 90 years. It currently has five locations in the Pittsburgh area, including the South Fayette branch, which opened in 2015 across from the Aldi on Washington Pike.